Knowing the difference between custom website design and template website design can help ensure you pick the right option for your company’s needs. When it's time for a web site re-design, it's often tempting to go the inexpensive route and opt for a. Custom website design vs templates and when to hire a designer. We're going to go over the pros and cons and help you decide. Or call: 028 9048 0257. Competition today is extremely stiff in every field, and business is no different. In this ever increasing competitive world, success seems to be elusive, with entrepreneurs trying all sorts of tactics to beat the competition. Reducing expenses and making more profits: these are the priorities for any business owner, and often what guides most business decisions like marketing. When it comes to your online presence, you need to be sure that it projects a professional image – just like your workplace. Only then will it have credibility. Often to cut costs, many business owners choose website templates, without really knowing the actual difference it can make to their business. So let us take a look at custom websites as well as templates, and which you should choose. Table of Contents • • • Custom Web Design A custom web design means building a website from scratch; usually this involves hiring a professional team. Deciding whether or not you need to hire a web designer to create your website can be daunting. You may think it’s a “waste of money” since there are millions. Unlike a custom designed website, a website template has a shorter development cycle. Another benefit of using a website template is that it cost less so if you have a low budget, you can still get a website template. You do not need to be a coding whiz to create a website anymore, thanks to website templates. They will have an extensive discussion and get an understanding of your business, your target audience, and how exactly you want your site to work. They will work out what return on investment, or ROI, you are looking for from your site. You can be in control of the process and ensure that custom features are built into your website design, making it easy for your administrator to manage the site. Will build a unique website that perfectly suits your specific requirements. Let us take a look at the benefits of such a website: • Unique design: Since it is exclusively created for your business, the design will of course be unique – there will be no other like it. It will be perfectly aligned with your business needs and goals. You can prepare and give the list of features you want your website to have, and the web designer can incorporate them in your site. • SEO friendly: When you, they will ensure that the site is search engine friendly with appropriate coding. • Scalability: Right now your business may be small but you may have plans of expansion in the future. You can communicate this to the web designer and they can design the site in such a way that it scales along with your business. They can do this by including the right technology to build the site. • Testing: With a professional team building your site, they will test the website to see its functioning, loading and so on across various platforms and browsers. • Tech support: When you have got the site built by a professional team, you can have an arrangement with them to offer technical support whenever you encounter any problems with the working of the site. • You can have a CMS built into the site so that you can manage the site content yourself even remotely. • A customized web design will allow you to present your brand exactly the way you want to, as you are not limited by a template’s fonts, colors and so on. • With a custom design, you can build a web portal, ecommerce site, lead database site, or a web based application as well, and not just a simple website. • You can have a great deal of flexibility with custom design with regard to layout, design, colors, fonts, and so on. • With a custom website, you are the true owner of the website and can manipulate it any way you wish in the future. Cons of a custom website: • It usually is more expensive than a template website as you will need to hire professional to do the job. • It takes more time to build as the designer has to do everything from scratch Template Website Design Many website templates are available in the market like Wix, Weebly, WordPress, eHost, and many more. Many people hurriedly decide to use a template because they are rushed for time, or they can’t spend much on a custom website. Let’s examine the advantages and disadvantages of templates. Also Read: Benefits/advantages: • These can be set up quickly • You don’t have to spend a lot of time on it • You can also do it yourself, or have someone in your organization do it without having any coding skills • You can use templates for simple sites like brochure or blog sites If you’re really hard pressed for time, and are in a hurry to get your site online, or if at the moment your finances are very tight, then maybe you can go with a template. But keep in mind that it has these disadvantages: • It is not a unique design, and there may be dozens of other businesses using it. There is no way you can make your website stand out; and remember there are thousands of websites online.
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May 2018
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